Hebras Avocats
Ezperanza Studio
Development and motion design: Eric Huguenin
Challenge
Hebras advises on tax law: three lawyers, six practice areas, a client base of international groups and public bodies. The firm stands up against firms ten times its size, and a tax director looking for counsel opens the website before picking up the phone. Ezperanza entrusted us with the development, with two requirements to hold together: the restraint the subject demands, and enough character that the site doesn’t look like the firm’s next door.
Approach
Before any design work, we sorted the content with Ezperanza to keep only what a client comes looking for: which expertise, which contact, how to reach them. The budget saved there went into the user journey, with motion tuned section by section and none of the effects that slowed down reading.
Key solutions
Custom WordPress theme, in French and English. The structure stays short: the firm, six practice areas, three lawyers, the news. We put the elegance into the motion: animated navigation, scroll reveals, page transitions. News can be filtered by tax area and appears as cards with alternating backgrounds, which gives rhythm to an austere list. The team publishes its articles without going through us.
