Label Experience
Halley&Co
Development and motion design: Eric Huguenin
Challenge
Label Experience works for Sézane, Diptyque, Montblanc and Le Slip Français. The agency designs physical spaces, the studio handles identity, packaging and publishing, and both live under one brand. Each shows its work differently and speaks to different people. The site had to make this dual activity clear without splitting the brand in two, or forcing visitors to pick a side from the home page.
Approach
We solved the problem in the database before solving it on screen. The model separates what belongs to the agency, what belongs to the studio, and what the two share. User journeys, filters and the client wall all follow from that structure, with no duplicated page. Label Experience evolves its offering from the back office, without calling us.
Key solutions
Custom WordPress theme, with a back office built around the two entities. The team assigns a project to the agency or to the studio, and it shows up in the right journeys without any duplicated content. Project pages are modular: each case study is composed on its own terms. We animated the navigation, the client wall and the transitions in a vocabulary matched to the brand’s identity. The site is available in French and English.
